11 July 2025
Should You Buy Flooring Online? Pros and Cons to Consider

Berry Alloc Laminate Ocean 8 V4 Bloom Sand Natural
Purchasing new flooring is a big decision that can dramatically impact the look, feel, and value of your home. With the rise of online shopping, more homeowners are considering buying flooring from websites rather than visiting local showrooms. But is it the right choice for you?
Let’s explore the pros and cons of purchasing flooring online to help you make an informed decision.
✅ Pros of Buying Flooring Online
1. Wider Selection
Online retailers typically offer a much broader range of flooring materials, styles, colours, and brands than brick-and-mortar stores. You’re not limited by physical shelf space or regional inventory.
From luxury vinyl plank to exotic hardwoods—if it exists, you can probably find it online.
2. Competitive Pricing
With lower overhead costs, online stores can often offer more competitive prices than local retailers. You might also find exclusive online discounts, seasonal sales, or free shipping options.
3. Convenience
Shopping online allows you to browse products anytime, from anywhere. You can compare prices, read reviews, and order samples without ever leaving your home.
4. Access to Customer Reviews
Online platforms often feature customer reviews and photos, giving you real-world feedback on how a product holds up over time and in different settings.
5. No Pressure Sales
When you shop online, there’s no hovering salesperson pushing you to make a decision. You can take your time to research and decide at your own pace.
❌ Cons of Buying Flooring Online
1. You Can’t See the Product in Person (Initially)
Screens don’t always show true colours or textures. What looks grey in a photo might appear more beige in person. Ordering samples is critical, but you still miss out on the experience of walking on a full panel or comparing finishes side by side in a showroom.
2. Shipping Costs and Delays
Even if the product is cheaper, shipping can be expensive—especially for heavy or bulky materials. Additionally, delivery times may vary, and damages during transit can be a hassle to resolve.
3. No Immediate Expert Advice
In a store, you can get instant guidance on subfloor requirements, installation techniques, and suitable options for your space. Online, it’s DIY research—or waiting for email replies or customer service chats.
4. Returns Can Be Complicated
Returning flooring isn’t as easy as sending back a pair of shoes. Many online retailers charge restocking fees, and return shipping is usually on you. Some products may be non-returnable once opened or cut.
5. Installation Isn’t Included
Unless the online store partners with local contractors, you’ll need to arrange installation separately. This can be more work compared to full-service local retailers who offer bundled sales and installation.
Final Thoughts
Buying flooring online can be a smart move—especially if you’re comfortable doing your homework, ordering samples, and possibly managing your own installation. But if you prefer to see products in person, get tailored advice, or avoid shipping logistics, shopping locally might be worth the extra cost.
If you decide to buy online, make sure to:
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Order multiple samples before committing
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Read the fine print on returns and warranties
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Double-check shipping timelines and fees
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Verify compatibility with your subfloor and room type
The best choice comes down to your priorities—convenience and cost, or service and certainty.
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